BTS' SUGA produces Samsung Galaxy brand song 'Over the Horizon'

It is known that South Korean powerhouse BTS is the global ambassador of Samsung. Now, the brand has tapped rapper-producer SUGA for the orchestral version of the Samsung Galaxy brand song 'Over the Horizon'. Known for his spectacular work as a producer for the band and fellow artists, the rapper has now taken another work under his music skills and created a new version of the theme song.

“I listened to a lot of instrumentals at a young age and I’ve always wanted to make an instrumental track, so the whole process was incredible” Suga explained in an accompanying video. “It was an honor to work on a song that has been part of Galaxy’s 10-year history.”

From Quincy Jones to Icona Pop, everyone has made their own versions of the song. With SUGA, he added his own elements to it. “The first sketch didn’t take long,” he said, and that he listened to previous versions of it. “I listened to it over and over again [and then] added a string solo and guitar to make it more dramatic and to give it the full grandeur.”

“I tried to make my own interpretation while keeping the melody largely the same, for it to resonate with a broader audience,” he added. “Like the title, ‘Over the Horizon,’ it’s about going beyond our limits. No one knows what will unfold, but our dreams make us go farther than ever.”

According to Rolling Stone, "The Unpacked 2021 event marks the next chapter of the popular Samsung x BTS partnership. The group teamed up with the brand on a commercial for the Galaxy S21 Ultra 5G earlier this year and launched a holiday campaign for the Galaxy Buds Live (on sale right now for just $109). The group previously unveiled a co-branded Galaxy S20+ 5G and Galaxy Buds+ BTS Edition, featuring the band’s logo and purple heart iconography among other BTS-inspired themes."

BTS' parent company BigHit Music said in a statement, “We are delighted to offer yet another fresh experience to people all over the world through this partnership with Samsung. Putting his own spin to ‘Over the Horizon’ has been a meaningful experience for Suga as well.”

BTS features in the Unpacked 2021 event which marks yet another partnership with Samsung. Through the new campaign ad with BTS' chart-topping song 'Butter' in the spotlight, Samsung unveiled the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G — two foldable smartphones.